Goodness has nothing to do with shape or size. The physical appearance is an attempt by the marketeer to differentiate their product or optimize their process by standardization. The result is an undue wastage of food, just because it does not meet a certain criteria. So it is good to see initiatives and enterprises that help save this from happening.

Imperfect Foods closed a $72 million Series C funding round led by Insight Partners. Funds will be used for continued expansion of the grocery delivery service across the United States. The company also plans to increase capacity in new and expanded fulfillment centers, expand its assortment of rescued food products and invest in enhanced technology.

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