New Product Development

New Product Development

New Product Development

Product development is a process of innovation in product, process or ingredients to come up with something that the customer will like. The process requires creativity, research, design, and development. Product development is an important part of the business world because it helps firms to bring new products to market. The food industry is ever evolving. Consumers easily get bored of their food, so one cannot rest on their laurels. New product launches are a must to keep the excitement going. Or it could be just to expand your product range in the market. As a small enterprise, you may not have the infrastructure, multi disciplinary expertise, or the infrastructure to do it in house. This is where we come in!

We offer a range of services to our clients, including developing new recipes and productizing the ones they might already have to take them for the market. Our in-house lab helps us have better turn around for testing the products for their hygiene and safety. Our expertise in the regulatory and nutrition will ensure that you don’t have to go through a rework once the product is ready.

Market Research

We help you ensure product launch success through branding, research, and trial evaluations with your target audience.

Product Formulation

We offer a customized, scalable and affordable formulation solution for you. We help convert
your ideas into scalable recipes, help yo…

Sensory Evaluation

Getting the sensory parameters right for your product is key to ensuring market success. We can help you gather sensory data for your new products so that you can enter the market with confidence

Nutritional Profiling

Based on your recipe/formulation, we can help you create a nutritional profile of your product. We can also get this tested in a lab

Shelf Life Study

We can conduct shelf life study both in real time and accelerated mode for your products and suggest ways to extend the same.