On 11 November 2024, FSSAI issued an instruction to all Food Business Operators (FBOs) following a directive from the Hon’ble Supreme Court. Before an advertisement is printed, aired, or displayed, advertisers or advertising agencies must submit a self-declaration on the designated portal, certifying that the advertisement complies with the Advertising Code under the Cable Television Networks Rules, 1994.

Advertisers must provide proof of submitting the self-declaration to the relevant broadcaster, printer, publisher, TV channel, or electronic media outlet.

Access the official order here.